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Special Olympics | The United O
Credits
Agency: Publicis Seattle
Director: Rayka Zehtabchi
DP / Editor: Sam Davis
Olympian Athlete / Logo Designers:
Aarushi Pratap, Andrew Weatherly, Caroline Shin, Coby Fineran, Haley Waggoner, Lee Savage, Mariah Gilbert, Marta Páramo, Patrice Jetter.
The best project! Publicis was asked to create the logo for the 2022 Special Olympic Games. But instead of our own agency-designers doing the work, the ultimate concept was far more meaningful: ask Special Olympic athlete-artists to create the logo. Thus we produced a 3-day creative workshop in Orlando that included nine Olympians from around the country who specialized in the arts. Our agency provided creative leadership, structure and materials. Each of the nine Olympians created their own artwork to be incorporated into the final logo that would represent the 2022 Games. The weekend was transformational for all parties. Oscar-winner Rayka Zehtabchi donated her time to film the experience. Her documentary is below.